Lady Gaga has won an injunction stopping the makers of an online children’s game promoting an animated character called Lady Goo Goo.
Lady Goo Goo, a baby with a long blonde fringe from the Moshi Monsters online game owned by UK firm Mind Candy, released The Moshi Dance on YouTube.
The Moshi Monsters game, aimed at six-12-year-olds, invites players to adopt “moshling” characters including Lady Goo Goo, Dustbin Beaver and Roxy.
The injunction bans Mind Candy from “promoting, advertising, selling, distributing or otherwise making available to the public” any work involving Lady Goo Goo.
It also prevented Mind Candy from doing the same with “any musical work or video which purports to be performed by a character by the name of Lady Goo Goo, or which otherwise uses the name Lady Goo Goo or any variant thereon”.
Children visiting the website can adopt and care for a pet monster, and solve puzzles earning them reward points called rox.
Mind Candy said in a statement the ruling was ‘a huge disappointment’ and that “it’s pretty obvious that kids will be able to tell the difference between the two characters”.
