A campaign by a non-profit entity, Corporate Accountability International, is urging McDonald’s to stop marketing junk food to kids and retire its corporate symbol Ronald McDonald.
It also further urged the fast food chain, to stop offering toys with meals high in salt, fat, sugar and calories.
The campaign is made through an open letter published in major US periodicals, a day before the fast food giant’s annual meeting in Chicago.
The campaign is supported by hundreds of medical practitioners as well as group of nuns that suggest McDonald’s to issue its response as to ‘public concerns regarding linkages of fast food to childhood obesity.’
The food chain defended its clown character Ronald McDonald, sporting oversized red shoes as a kid-friendly corporate spokesman, an ambassador for good and delivers important messages to kids on safety, literacy and balanced, active lifestyles.